From an architect's perspective, watching a home 'come to life' during construction is always rewarding.
From a homeowner's perspective, feelings may range from apprehension to elation. A design firm understands not just building but spatial relationships, visualizing the home in three dimensions, albeit in our heads at times. However, many people are not able to easily understand two-dimensional drawings or making the leap to imagine the home and how it relates to the lakefront for example.
This is where technology, in concert with creativity, bring the homeowners vision to an accurate and understandable medium. 3-D renderings, such as above, are prepared long before construction begins; providing realistic images for discussion and refinement during the design process. During construction, renderings also provide easy reference for proposed changes.